Beauty and the brain: the fashion youtube sensations

Yesterday I went to a Beauty and the Brain event in East London, which celebrated four of the top UK fashion and beauty youtube sensations.

Attendees were greeted with champagne and cupcakes and seated before a stage, where the online style gurus were inundated with questions about how they reached their success with just a laptop, camera and a passion to share, talk and write.

Once the bloggers had exhausted their wisdom, we were all treated to manicures, makeovers and a free photobooth to serve as a’memory of the day’.

No doubt these youtubers work hard, filming, editing and publishing videos every three days, and blogging throughout the week. But the extravagant event that was laid out for these girls, who began blogging for enjoyment, only made me more excited about my project.

They are extremely opinionated, have posts filled with self expression, with content ranging from personal to factual and as a result, have worked with huge brands like ASOS and one had interviewed Pixie Lott after blogging for just two years.

I managed to have many of my questions answered, which will be published in a later post. But to give you an idea of the work that they produce, here are a few examples of fashion videos from their YouTube channels.

Patricia at Brit Pop Princess

Suzi at Style Suzi

Rhiannon Ashlee at Fashion Rocks My Socks

Wande Alugo at Wande’s World

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