Drenched in social media and with almost 50 per cent of the cover stories having been influenced by blogging, twitter and instagram, it is clear that journalism has entered a stage where a digital cross over is the key to survival.
Fashion assistant at Cosmopolitan, Holly Coopey, believes that the power will always remain in fashion magazines, but it is paramount for print to embrace the internet.
She said: “The digital platform is expanding at a rapid rate and we all need to evolve to produce content which fits on both platforms and has the maximum outreach.”
Though as oppose to fashion bloggers, the idea in print is not to create a reader community but to instead create content to inform, inspire and encourage creativity.
This not only maintains the one to many foundation on which print publications talk to their readers, but it also enforces a hierarchy representative of the research that has gone into making every published article.
“Print features with interviews often take weeks of work, a lot of online content can often be rough summaries of quick vox pops and info found online,” she said. “The authenticity of a lot of digital stories is questionable sometimes.”
Cosmopolitan has handled their digital cross over with great caution, making sure the quality of the magazine is transferred online while maintaining print values.
As with most print publications, the team have had to learn new roles and become multi-platform journalists.
She said: “The whole team takes responsibility for social media from a fashion point of view. We have to be careful we don’t compromise what we are producing though, so we keep shoot images behind closed doors until they are in print and on the shelf.”