When designers create their collections, it takes months of research and preparation before the final vision is made. Once collections are complete, it is a lengthy process to campaign for them, shoot the designs to then send to fashion magazines for them to be published.
Fashion is an art form, self-expression, a vision that is created by an inspired mind, and so after all this work has gone in behind the clothes, should they deserve anything less than to be published in anything other than a glossy magazine?
Sally Anne Argyle, currently working as a freelance stylist at Zest Magazine, said: “I love holding a magazine in my hands, feeling that paper and turning the page.
“There are amazing online magazines, but there is nothing quite like the real thing. Especially when you’ve done a beautiful shoot, printed on beautiful paper and it looks amazing, but online the images are flat.”
A survey conducted with 18-25-year-olds found that nearly 60 per cent enjoyed reading magazines the most over newspapers and blogs.
Regardless of content, or whether the readers’ trust who is writing, magazines are seen as a luxury, associated with relaxation and enjoyment, away from the chaos that they can be inundated with online.